Encoding and decoding

encoding decoding 

                                   and                                 

what is encoding ? 

encoding is a technique used by the powers that create media in order to portray stereo types or events in certain ways in order to influence there audiences perceptions and opinions on different things like race religion or even sexuality, for example in recent years after the 911 attack and several other terror attacks muslims have had a large amount of negative attention from the media which has resulted in an even larger breakout of broad daylight racism, attacks on mosques and attacks on muslims by right wing or just plain racist bigots, the media have a strong part to play within phsociology and this power comes from the use of encoding 

what is decoding ?

decoding is the technique which audiences use to desipher what has been pot rayed through the media, though the are several ways to