8 questions 

1 

nike -just do it 

Tesco- every little helps 

kfc -finger licking good

fairy - Fairy Liquid really does last longer,

milky way - Life's Better the Milky Way."

2

water aid- water aid supply videos from impoverished areas of third world countries with children struggling in their environment in order to make the donators feel sympathetic for the kids, it also shows contrasts between the lives of the kids in different 

think- think often uses videos if smoking but ads in children into the advertisement in order to build sympathy from smokers or the show the effects of smoking which would not usually be visual in order to 

This advert shows self-actualisation. This advert is showing that the U.S. Marines only wants people who are able to live up to their highest potential and pushing others to do the same.  This advert fits the self-actualization category because it is expressing people to be the best they can be and then they will feel self-fulfilment.

4.Write Down as many stereotypes found in advertising as you can, try to link them to actual campaigns

• Slim, Curvy women are used to model clothing for fashion companies e.g. Prettylittlething.com - they are used for these types of adverts to send an indirect message to young girls, that these are the type of people they should aspire to be and dress like them so that you can fit into society.

• White women are used for advertising make-up for famous make up brands. Max Factor-  To show that white women are beautiful and that every woman of every race should want to look and be like them and that make-up is a necessity.

• White women are used for advertising hair products - To show that their type of hair is best suited to have in society and that every woman should change their to be like theirs.

• Older women are used to advertise hair dying products which cover grey hairs and also used to advertise anti-ageing products - To make them feel like if they use these products they will fit into society and will be accepted by the younger generations.

 5.Find an example of intertextuality in an advert
The company Specsavers uses intertextuality for their adverts.

6.Find as many different uses for music in adverts as you can.

• Music can be used for entertainment purposes - new TV shows
• Used to shock people- fast-pace music to build tension an slow-pace music e.g. classical music to put the audience in an emotional position. used in adverts for charities e.g. Water Aid and Barnardos
• To advertise artists new music that they are yet to release - Spotify
• To promote companies new products - e.g. phones -Samsung and Headphones- Beats

7.Find an example of an elite person in current advertising campaign

George Clooney in the Nescafe advert- https://www.youtube.com/watch?v=GXru4Q7Lgxo
By using George Clooney an actor, businessman, activist and philanthropist, the company are trying persuade people to drink their coffee and they'll feel like they're having the same coffee that he drinks.

8.Find examples of 'reward and punishment' persuasion in current campaigns

Apple - they make their adverts look cool and show cool features of the products e.g. IPhone- siri , 3D touch and 4k videos to make the audience feel like it is the phone they must get as it has all of these features which their own phones may not have but then if they don't get it they'll not be accepted into society if they don't have.

Head hunters review

How women were presented throughout the film  

As the film begins Roger passes through his house giving the audience a monologue about his life and then digresses onto talking about his wife, calls her girlfriend first as a mistake, this conveys their relationship status as not serious

When the audience first encounters Diana she is naked in the shower as Roger goes to greet her by kissing her, this heavily sexualized her and sets the tone for the rest of the main female characters in the film.

The next female we are introduced to comes as a surprise entrance as the scene cuts from  giving his wife breakfast in bed to him having sex with another women and by the mise en scene it shows that he had not changed clothes from the previous shot which leaves the audience to believe that the two events took place with relatively close timings, this helps the audience to formulate the opinions of the main character and  as her entrance into the movie was as an affair

                                                                               the next female lead we were introduced to is an escort named.

Encoding and decoding

encoding decoding 

                                   and                                 

what is encoding ? 

encoding is a technique used by the powers that create media in order to portray stereo types or events in certain ways in order to influence there audiences perceptions and opinions on different things like race religion or even sexuality, for example in recent years after the 911 attack and several other terror attacks muslims have had a large amount of negative attention from the media which has resulted in an even larger breakout of broad daylight racism, attacks on mosques and attacks on muslims by right wing or just plain racist bigots, the media have a strong part to play within phsociology and this power comes from the use of encoding 

what is decoding ?

decoding is the technique which audiences use to desipher what has been pot rayed through the media, though the are several ways to 

barnados advert

this advert shows a time lapse going backwards through a persons life in therapy, it starts of with the phrase "it doesn't have to end as it started", the advert then shows relapse of the persons life showing the contrast of how he first started counselling to how he ended up this is used in order to show how the charity which he was using had helped him through this transition.

throughout the advert the lighting lowers itself, it starts off with the older version of the character with a large amount of lighting on them and the whole set was a lot lighter in general then as the advert progresses the lighting gets dimer and dimer in order to empathise the characters feelings

the trailer uses close up shots in order to show the characters emotions for example in the last frames of the advertisement the character is a small boy curled into to a ball, the camera zooms in, in order to show how the scared the child was

Cross reference advertising

cross reference advertising 

cross reference advertising is the use of two or more different media platforms in order to promote a product or piece of media. an example of this is films may have posters released for the film and they may also release TV trailers

cross media advertising helps campaigns to reach a larger audiences, for example not everyone could be watching TV at the time that the advert comes on and the trailer may only last 30 seconds long which means people could easily miss it however a bill board gets a lot of attention by people driving by.



cross reference advertising could in fact be expensive by using two different forms of media so companies can even out their expenditure by using expensive forms like TV adverts and then using cheaper forms like posters

advertising will never fully reach the whole of their target segment however if it does well it will increase there range and may even reach customers outside of there target audience

Maslows hierachy of needs

   

Maslows hierarchy of needs

According to mplypsychology.org "Maslows hierarchy of needs is a motivational theory in psychology comprising a five tier model of human needs, often depicted as hierarchical levels within a pyramid".







the bottom level/ tier 5 - physiological needs

these are the core things humans need to survive which includes bread water, breathing etc

tier 4 - safety needs  

these cover things humans need for protection from the environment and other things such as predators and in some cases other humans 

tier 3 -  love/belonging needs

as the table progresses the need become more psychological rather than physical, tier 3 is about belonging to a group e.g. a family or a friendship group or loving a partner 

tier 2 - esteem needs 

these needs relate to how a person is treated which could boost their self esteem or could boost their confidence if they have been treated right by those around them 

tier 1 - self Actualization 

this need i based off the need to have self esteem and produce confidence without input from anyone else 

AXE Sunar: Welcome to The Jungle - Novo Amor analysis

Enter the jungle analysis

The Avon enter the jungle advert starts of with a car doing several donuts which should be making a screeching sound however there is not much if any sound throughout the advert

Next a two planes pass overhead linear to each other suggesting that they go together which is coincidental that they fly together in the direction of the person going through the jungle

Once the main character looks down There is a large fog cloud in front of her which she proceeds to enter which signifies she is now entering the jungle, the fog signifies her uncertainty because u can't see through the fog which represents her not knowing of what she's getting into

The first group of people that come out the mist were a group of we built black males mostly wearing white t-shirts and a few were sporting gold chains the white t shirts where oversized and the group all had grimaced faces as they glared at the main character, there was even a dog with the group who was also sporting a gold chain as he barked at the viewer, this was to show how aggresive the group had been represented, the white shirts are used to emphasise how dark some members of the group were and they were bigger in order to make the males look bigger themselves

The main character then passes through the fog to a group of female dancers who are barely clothed and are all starring at the main character as they complete their routine which suggests she is their audience, the dancers are all wearing red skinny dresses as they dance, red often represents love or lust which is amplified by the ways the females are proactively dancing and angled. 


Straight after the dancers the is a larger group of paparazzi snapping photos of the main character as she is beckoned in a limousine by an older man wearing a suit, the photographers then change their attention to the older man as he steps into his car continuously beckoning in the main character, however once the main character peers into limo she catches a glimpse of another group of women with stern faces sitting upright in the limousine, all the women have pearls round their neck like the chains round the black males necks to suggest they are trapped in something, as the limousine begins to move on the older male is the only person smiling in the whole limousine whereas all the women are either straight face or screw-facing.

The main character is then left alone with photographers who continuously snap shots of the women until she turns and sees a crowd of people running in the opposite direction with police following them on horses and a helicopter shinning down from above, the women the sees a group of masked dancers preforming an act as they preform people are being thrown out of the bar next to them through the door and through the window.